Bone Inc., an urban chic boutique located in Jersey City, New Jersey opened its doors on Wednesday, July 28th to everyone and anyone who likes to have a little fun with their clothing and accessories.

Bone Watches and Apparel represent you and the ATTITUDE of who you are. Bone is you, Bone is me, and Bone is our Life style. Just like our first mankind "Cavemen" begun to conquer all their obstacles with just a bone in their hand. In other words never be afraid to express yourself and what you believe in. This is your life and only you can live it. (BONE = Believe Obstacles Never Exist)